Avis Team Blog

Pantone Picks a Purple for Its 2018 Color of the Year

Pantone Picks a Purple for Its 2018 Color of the Year

12 Dec

Color management company Pantone Color Institute unveiled its selection for Color of the Year for 2018, and it’s an enchanting choice: a deep purple called Ultra Violet. Pantone says it chose this color because it conveys “originality and ingenuity, [and] is a distinctive and complex purple shade that fascinates and intrigues.”

Intriguing indeed. And while I can see this shade being a hit on fashion catwalks, I have a feeling it will receive mixed reviews when it comes to decorating, due to its intensity.

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